Big Tech Receives Driver Data

Northeastern University researchers tested vehicles at the Consumer Reports auto test center in Connecticut to trace data transmissions. The study identified Amazon, Alphabet, Meta, and Microsoft as primary recipients of information generated by connected cars and their associated mobile applications.

The investigation mapped the signals emitted by the vehicles during testing. Researchers noted that the collected information allows for the creation of detailed dossiers on individual drivers. These profiles can subsequently inform decisions made by banks, insurance companies, and pharmaceutical firms.

Several automakers responded to the findings by citing user consent mechanisms. GM, Honda, Nissan, and Stellantis stated that drivers typically opt in to data collection through terms and conditions. These companies also noted that some external websites accessed via vehicle apps conduct their own data collection.

Honda took specific action after reviewing the study's results. The automaker instructed one vendor to delete location data it had previously received. Other manufacturers indicated that certain partners are contractually barred from using or selling the data independently.

Consumer Reports advises drivers to review terms before accepting them. Users can check their automaker’s website or connected app to opt out of data sharing or request deletion. Disabling location sharing within the app is another recommended step to limit data flow.

Opting out may result in the loss of specific connected features, including roadside assistance services. Some automakers restrict opt-out requests to drivers in states with enacted privacy laws. California was the first state to pass such legislation, with more than a dozen other states following suit.